Genre

Pop Folk

The pop folk genre is one of a pop genre with folk musical arrangements, mainly with instruments of an acoustic guitar. This is the genre of our music video to 'Life Happens'.

I feel this genre is an umbrella term to which many artists incorporate in their own way. These are some of the artist which fall within this genre: Ben Howard, Lucy Rose, Birdy, Mumford & Sons and Jake Bugg. 

All of these artists have videos which have a very natural feel and a lot of camera handheld/free movement. What the pop folk video genre have in common is that all of their videos are simple yet effect and the video is seen a lot from the artist point of view. I think the videos enable the audience to really connect with the artist and have a true understanding to the songs. This is a quality that I want to portray within our music video; to state that we have a pop folk genre song.