Evaluation: Question 4

             

CAMERAS

THE MAC COMPUTERS

THE ADVANTAGES AND DISADVANTAGES OF TECHNOLOGY

WHAT WE COULD HAVE DONE BUT DID'NT & ADVISE I WOULD GIVE TO FUTURE MEDIA STUDIES STUDENTS THAT ARE DOING THIS PROJECT...



Evaluation: Question 3

Evaluation: Question 2

Evaluation: Question 1

The link to question 1 of my evaluation is here

Final Music Video - Lola Leyland Life Happens

Lola Leyland DigiPak

FRONT COVER

This is the DigiPak that I have created for the 'Life Happens' single. I have chosen this image to be the front cover as the name of the album and single relate to the image of the origami boat which also is features in the music video. The symbol of the boat reflects to the 'Life Happens' as it conveys moving on,  getting by and living life and floating.   

THE INSIDE

These are the images that are inside the DigiPak. I have coincided these images to the artists website and to the music video. I took the unique backgrounds from the music video and took pictures of all four of them with the artist making different/funny facial expressions. I related the images with the polaroid's from the website creating a link between all of the ancillary products, which makes the audience recognise these factors of the artist. I have also included lyrics to a variety of the artists tracks, which are featured on the CD. This lyrics are written upon images that were taken when filming the music video.  

THE BACK COVER

This is the back cover of the DigiPak which I have chosen and edited with the a track list. I like this picture because of the simplicity of the sun and the silhouette of the artist. This is as the theme throughout the video was simple and I wanted to connect this with the DigiPak. I feel that this images expresses all these elements. I have additionally added the scanning barcode on the back alongside the 'Edify Production' production company logo.

Lola Leyland Website

Lola Leyland Official Site

Social Networking

Our generation is extremely digital and it is one of the most powerful ways to interact with multiple people. Many musical artists like to connect with their fans and audience regularly. As a result of this piece of research we made Lola Leyland, our artist, a Twitter, Instagram, Tumblr, Facebook and Spotify account. By doing this we were able to connect these links onto the artists website. It will also help to gain more fans and for them to watch the music video.

Images on Ancillary Products

All the images that are used on the ancillary products are original images that were taken by the crew. As our main artist is a friend of ours and singers herself, we were able to get images of her performances in the duration of planning and shooting.

Ideas for the DigiPak

These are some of the photo that we took on set when filming that I think would be ideas/considerations for the DigiPak.

Digi-Pak Research

A Digipak typically consists of a gatefold/book style paperboard or card stock outer binding.  It has one or more plastic trays which can hold a CD/DVD attached to the inside. The Digipak are the alternative to jewel cases used by major record companies.

A Digipak s a form of promotion; to encourage fans to buy the Digipak the features of a digipak are lyrics sheets, behind the scenes, photo shoots and other exclusives for the fan.

The advert that accompanies the Digipak also needs to be appealing to the fan, as this might be the only thing they see before purchasing their physical copy, for example if buying online. There needs to be a recurring aesthetical theme between the Digipak and it adverts, as well as between both these tings and the music video itself.


These are example of the design templates of some Digipaks to visually see: 

Ed Sheeran Website & DigiPak

Mumford & Sons DigiPak

Inspirational Websites

DigiPaks that I Love!!

I have created a Glog to show all the aldum cover/digiPaks that I personally love. These are covers I have taken an interest into, due to its creativeness and from purely being appealing and eye-catching.

Lianne La Havas Website

Lianne La Havas is a 23 year old English folk soul singer songwriter and  multi-instrumentalist. She became an active singer in the industry in 2011 and is currently climbing her way up to fame; being a supporting act to Jessie Ware and performing at Glastonbury. 

One reason to why I am analysing this particular website is due to the fact that I think it is very unconventional to the stereotypical musicians website. I find this website to be more like a blog, which I feel makes the fan feel closer to the artist. 

THE HOMEPAGE

This is the website homepage, very clear and a very wide layout. As a user it was easily assessable and the function was simple. The homepage showed all the latest new, tour dates added and updates to the artists location. These are updated regularly to keep the fans aware of any new information. Along the side panels of the website it show the 'album out now', 'latest tweets' and 'store'. These are pieces of information that the user can constantly see when looking at any page. At the bottom of the page there is a bar in which the user can choose to play the artists latest track and any other track. There is also a link onto Lianne's SoundCloud on this bar, which the fans can also comment and like. 

MUSIC

The music page is simply the artists SounCloud; showing her album cover and a track list. The user is also able to click on the SoundCloud and it opens a new web tab to her SoundCloud page. 

VIDEOS

I like the fact that the video is large, clear and easy to function. The latest music video being the first and largest on the screen; accompanied by a playlist of all of Lianne La Havas previous music videos. when watching the user is able to click on the YouTube symbol at any time to automatically connect to her YouTube Vevo page. 

TOUR DATES

The tour dates again are simply placed showing the date and year in the box and the location and city next to it.  There is a 'buy ticket' and 'info' button with each date making it easy for fans to buy. The button automatically connects to a ticketmaster webpage. The dates without the 'buy tickets' button are sold out.

ALBUMS

The albums page is title with 'Is Your Love Big Enough' the title of Lianne's latest album. The page shows all the different forms of the DigiPak, limited edition and Vinyl. It also shows all the different places which they can be purchased such as Amazon and iTunes. 

PHOTOS

There are different categories to which yo can see the images, which have been grouped to make it easier for the user. The official photos are those that have been taken for promotions and events. Summer festivals are the artists personal photos at festivals, press clippings are those images shown in magazines and UK tour are photos taken by the artist, members of the band and professional photographs. When opening these categories the photos appear to be in the same format as those to the videos. 

STORE

This page shows all the different items that can be brought such as posters, albums and vinyls. The page shows the image of each item, a brief description, the price and an add to basket button alongside the quantity drop down button. 

The other page links were to the artists blog, Twitter, Facebook and YouTube. These are social networking sites which automatically connect to the individual sites. 

As a fan of this artist I felt that the website was clear and consistent with its layout and font. Although initially the pages seemed to be plain once having looked at the content the fans do feel closer to the artist. This is as she has put a lot of her own images and personal blogs on the website. I think that the connection made from the artist to the fans is very subtle. I find this to be an appealing quality to this website, which has not been done with many others.

Website Research

These are the elements that every artist's website has!

An artists website conventionally shows a variety of different pages. These include:

• a homepage
• Music
• Videos
• Shows
• Store
• a biography

These pages differ from artist to artist but a website mainly get fans to interact with the artist through different social networking sites. A website is made to also gain fans through watching their videos, listening tot their music and purchasing albums and ultimately make the fan feel closer to the artist.

The social networks that many artist have are:

• Twitter
• Facebook
• Instagram
• Tumblr
• Facebook Page 

Audience Feedback

We showed our music video to a variety of people that we targeted our music video at. The different groups of people were as follows:

• 15 students aged 17-18 years old
• 5 students  aged 16-17 years old
• 3 teachers  

This exercise helped us, as a group, seek feedback and comments from our audience. We also got our actors who stared in the music video to watch as well. The comments we received back were very positive and constructive.  We felt that all of the small details that we took into consideration when filming was noticed and appreciated. I think that from doing this exercise  it was extremely helpful for others to notice what we hadn't seen. This was as we were constantly looking at the video; making some details unnoticeable to us. 

Editing #6

As we had finished the rough cut of the main body of the video we focused on the montage at the end of the video today. Whilst we were editing the main body of the music video we were constantly finding shots that we though would be good in the montage. The lyrics in the montage are very repetitive, we thought that we would convey this in the shots but not in a uniform manor but to have similar shots. The montage was to be collated shots of the music video that would be summed up in those 15 seconds; looking back at the narrative. We had the line 'life happens' as a performance from the artist with shots from the music video incorporated in between. This was to make the montage interesting and constantly changing.

Editing #5

Today we had done our rough cut!! (minus the montage at the end of the video) We had filled in any of the gaps on the timeline with footage that we filtered through. After having a full 2min 30sec of footage to watch, all three of us looked back on the rough cut to get the sync of the music/ rhythm precise. Cutting shots to make them perfectly sync to our liking has been more difficult that expected, for me personally. All members of the group see/feel differently in terms of when shots should be cut, by a second or two. I like that fact that we all see different things when looking at the video as one of us can make apparent what others are not able to initially see.

Editying #4

In this editing session we were looking for certain footage that we would be able to put into parts of the song. Once having done this, we were trying to edit the shots we had chosen to the right duration of time which feels right to the song. With choosing the different footage to go into parts of the song there were some creative disagreements within the group but we were able to overcome this disagreements through listening and compromising with each other. This is one part of the reasons that I love the group that i am in because we all have certain visions, which usually are in sync, but we are all able to put forward good ideas to how the shots should look. 

Editing #3

When we begin editing we focus on certain verses of the song and worked through the footage one verse at a time. We always looked back at the annotated lyrics and the animatic to see what the original idea was for that part. We were alternatively looking at our video back to our animatic, there are certain parts of the song that it is clear to see we had stuck to them shots that were on our storyboard. We may have got the same types of shots in many different variations but we sometimes ended up putting the shots in different places on the timeline. This was because we would discovered other shots when looking through footage that would be better suited to that part of the song or flow better in the video.

Editing #2

In this editing session we began choosing the shots of both Malory and Matt today (the homevideo/flashback). This was very exciting as this were the parts of the footage that we loved as the locations was good and we had a variety of shots. I feel like everyone in the group had the same thoughts on what shots would look best in these parts. The fact that we had a lots of extra shots to choose from made the decision slightly difficult as we were able to put lots of different shots in that same place with all of them looking good in there own way. The process of choosing what shot was a little bit long as we would filter through a few shots but once looking at a them we felt that we had put the best shot suited in place. Even though the process look longer than expected we were able to discover other shots along the way that we thought would look good in other places of the video.    

Edting #1

Day one of editing...we had a plan where to start as we tried to organize all the shots we had taken into different folders; making them easier to find and access. We firstly entered and downloaded the song onto the timeline, trying to find the best qualilty and full version of the song. We began editing with looking at our storyboard and animatic looking at the shots we wanted to begin the video with. After finding and putting these on the timeline we added shots that we felt made the beginning better. These were aspects such as, distinctively showing the artists face for the audience to recognize. We continued to edit the beginning of the song until we got the the part to choose shots of the couple together (the homevideo footage/flashback). This is where we needed to begin to choose out of a variety of possible shots.

Influential Music Videos

I have made a WIX which shows all the different artist and their videos which are influential. These are videos that I personally love and I think from looking at them, they have inspired and sparked many ideas for our own music video.

Influential Music Videos