Appling Intertextuality

Intertextuality: this is when different media texts draw upon existing materials that the audience is able to recognise. These references can come from a range of sources such as; cinema, fashion and art photography. 

This is Lily Allen's 'Not Fair' music video that i feel excels the definition of intertextuality. This is a video that reflects upon a different era in time. The artist has used the setting, costume and props to state what period of time that she is singing in. The video begins with  the original presenter of 'The Porter Wagoner Show' which is from 1961 that famously used to star Dolly Parton. 

The presenter, Porter Wagoner, has emphasised the setting of the video by wearing his classic attire that he wore on every episode of the show. 

This video has been set on this well known TV show and the staging of the video is just like the one on which the show used to be presented on.

At the beginning the audience establishes the show from the sign as well as the audience sitting in the studio, all of which were dressed in costumes just as in that era. 

In addition to this the music video is also shot in the same resolution as were in 1861, with that slightly fuzzy and unclear pixel. This is mainly seen when there are close up shots. 

The use of the costume, after the TV sign, clearly states in which time the video is set in. Alongside the props of the band using harmonicas and there being a goat on the stage.