As we are making our music videos this year I have looked at the previous
year work, to analyse and critically evaluate their videos. This would enable
me to gain knowledge of what I can do this year and what not to do. Through doing this I
hope to gain some inspiration which could benefit me in the future with making
my own video. I categorized the groups into two sections; the video's i loved
and thought were extremely well done and video's i personally felt lacked in a
few areas, that i didn't enjoy as much.
IKE & TINA & MONEYBOX
It was very clear that through watching the videos of the prior year 13's
that there are a few key aspects to a music video which are critical to making
it look professional and really appeal and capture the audience. These aspects
consist of good choice of performer, realistic lip syncing and location amongst
many other things. The music videos that i personally felt achieved a great
standard, which I would classify, being on top of the list of the 11 videos, would
be Jamie T's Ike & Tina which was produced by 13B6 and Moneybox by 13B5. I
thought although Ike & Tina used a narrative in the video the concept of it
was cleverly done. The group looked into the lyrics of the song a read between
the lines and used that to their own advantage and incorporated that into the
'story' of the video. This is what i thought was unique from all other videos
that i watched. The video ultimately mirrored the song, it was edited and cut
quickly as the song was fast pace, which matched very well. The whole video had
a great performance from beginning to the end, there wasn't any part which i
thought lacked in performance and as a result of this i think that the idea was
bursting with charisma. 13B5 used Mise-en-Scene as a main focus of their video,
this is also a very important when making a video as this needs to link and
connect well with the song choice. Along with the MES the group used a
contrasting effect on the shots I think the casting for this video was vital as
female performer was able to perform exceptionally well, with only simple shots
with a white background.
PRISONER & LOST
With this video, Prisoner made by 13E11, is an example of how dragged out a
video can feel when all the small aspects which build a good music video are
missing. This video clear shows that if small things are not considered when
filming it can have a great effect on the quality of the outcome. Aspects such
as the lighting wasn’t taken great account of, this made it slightly unclear
and difficult for the audience, especially when the costume looks extremely
bright with the beaming sunlight. Another area which I felt made the video lack
in quality was the use of the location. There was only 1-2 main location, this
made the video feel very repetitive and personally for me, made me feel
slightly uninterested. One of the main features with this video that made me
think it was ranked lower in my list is that the audio and video didn’t sync up
together. This was very off putting throughout the video. Although these were
points which I think didn’t make the music video top quality, the video did
have a narrative to some extent but was mainly performance. The narrative
didn’t really progress in anyway. Lost which was made my 13B4 is a good music
video but I personally felt firstly because the song was slow it was very
difficult to stay engaged with the audience without making the video just as
slow as the song. Most of the video was narrative which consisted of
interesting shots and clearly states what the narrative is. Due to the fact
that the song was slow this in turn made the editing slow which made the
performance slow and the video seem very long. From this I have learnt that
choosing a slow song will be risky unless there was a very unique narrative or
style of shooting.
No comments:
Post a Comment