Social Networking

Our generation is extremely digital and it is one of the most powerful ways to interact with multiple people. Many musical artists like to connect with their fans and audience regularly. As a result of this piece of research we made Lola Leyland, our artist, a Twitter, Instagram, Tumblr, Facebook and Spotify account. By doing this we were able to connect these links onto the artists website. It will also help to gain more fans and for them to watch the music video.

Images on Ancillary Products

All the images that are used on the ancillary products are original images that were taken by the crew. As our main artist is a friend of ours and singers herself, we were able to get images of her performances in the duration of planning and shooting.

Ideas for the DigiPak

These are some of the photo that we took on set when filming that I think would be ideas/considerations for the DigiPak.

Digi-Pak Research

A Digipak typically consists of a gatefold/book style paperboard or card stock outer binding.  It has one or more plastic trays which can hold a CD/DVD attached to the inside. The Digipak are the alternative to jewel cases used by major record companies.

A Digipak s a form of promotion; to encourage fans to buy the Digipak the features of a digipak are lyrics sheets, behind the scenes, photo shoots and other exclusives for the fan.

The advert that accompanies the Digipak also needs to be appealing to the fan, as this might be the only thing they see before purchasing their physical copy, for example if buying online. There needs to be a recurring aesthetical theme between the Digipak and it adverts, as well as between both these tings and the music video itself.


These are example of the design templates of some Digipaks to visually see: 

Ed Sheeran Website & DigiPak

Mumford & Sons DigiPak

Inspirational Websites